Astea’s COO Explains: How to Use the CX to Boost Profits
This policy includes information about:
A web browser cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. Web browser cookies may store information such as your IP address or other identifier, your browser type, and information about the content you view and interact with on the Digital Services. By storing such information, web browser cookies can remember your preferences and settings for online services and analyze how you use online services.
Emails and mobile apps may contain a small transparent image files or lines of code to record how you interact with them. This information is used to help website and app publishers better analyze and improve their services.
These analytics services help us to know how many website visitors we have, which parts of our sites are most popular, what browsers are used (so we can maximize compatibility), what campaign the visitor received that directed them to our site (known as Traffic-source data), the country or region where our users are located, and the demographics and interests of our users. This enables us to better understand who is using our Digital Services and to improve how we present content on the Digital Services.
Google Analytics cookies may retain information for up to two years. For more information about Google Analytics services, please click here. To improve the effectiveness of our marketing campaigns, we may also use Google UTM tracking to determine what campaign the visitor received that directed them to our site and Google Tag Manager.
When you use our mobile applications, we may record unique identifiers associated with your device (such as the device ID and IP address), your activity within the application and your network location. This information may be used to analyze and improve our applications. Additionally, we use local storage instead of cookies for storing some data about the user such as language, localization settings (currency and numeric format), and sort order selections so the mobile technicians do not have to select these each time. The Alliance Mobile Edge™ and Mobile Universal™ applications collect and send data to four places:
Feedback Module: This gives mobile technicians the ability to send feedback, comments and/or suggestions directly to the Astea mobile development team. This module can be enabled/disabled via a “Mobile Option Editor” setting.
When a crash occurs the user has the option to report some data directly to Google or Apple for Astea’s review. This data is anonymous but includes some information about the device at the time of the crash, such as the device model.
If a crash occurs and the information provided to Google or Apple is not sufficient, it may also send more detailed crash information to Fabric.io, which is now owned by Google and part of Firebase. This enables Astea to further troubleshoot and fix issues proactively.
YOUR CHOICES: MANAGING COOKIES AND “OPTING OUT”
Opting Out of Analytics Cookies
To find out more about the Google Analytics services used on our Digital Services and to opt-out please click here.
Managing Cookies and Local Storage on Your Device
You can choose how web browser cookies are handled by your device via your browser settings, including to refuse or delete all cookies. Some devices allow you to control this through your device settings. If you choose not to receive cookies at any time, the website may not function properly and certain services will not be provided. Each browser and device is different, so check the settings menu of browser or device to learn how to change your advertising settings/cookie preferences.
You can find information on how to manage cookie settings on certain browsers via the following links:
CONTACT ASTEA FOR MORE INFORMATION OR TO OPT-OUT